About Tinsel the Town

An Inspired Shopping Experience...

Back for its seventh year, imagine the best local shops joining forces to make holiday shopping convenient and chic! That’s exactly what you’ll get with Tinsel the Town!

Tinsel the Town is a unique event for local shoppers and their entourage to enjoy a fun shopping experience while crossing things off their holiday list. This is the perfect way to connect unique businesses with both new customers and their loyal ones! We encourage you to shop small while providing a beautiful atmosphere in which to do so.


Let’s glam up the way ladies shop for the holidays!

Please note that tickets are non-refundable unless the event is canceled by show producers.  This event and Par-A-Dice Hotel will abide by any state mandates or restrictions imposed at the time of the event on November 17th, 2022. Necessary updates will be shared with ticket holders as they become available.


Unique Gifts

We are proud to host various "pop-up" shops

sponsored by local businesses, each with unique products.


Tinsel the Town will make you look forward to Christmas shopping, instead of dreading it. Trust us, it's worth it!

Food + Drink

Those who attend will receive a signature "Tinsel Tonic" cocktail and light appetizers throughout the evening.


There will be complimentary parking at the Par-A-Dice, along with a coat and bag check once you arrive.

Photo Booth

You won't want to miss out on a super chic photo booth. Who says Christmas shopping has to be stressful?!


You have a choice of one of two tickets: Swag Bag Ticket or General Admission Ticket. Click here for more details.

So Chic Chic Week 2020 Finals-So Chic Ch

...Created by an Inspired Woman

"As the owner of So Chic Boutique and So Chic Events, I have a passion for creating unique experiences and I love shopping small - especially for the holidays!   As a boutique owner, I've always looked for a way to connect with new customers and do it in a fun, unique way.  When nothing else existed - Tinsel the Town was created!  This just feels like a natural fit for Central Illinois to come together in a meaningful way."

- Sara O'Shea

So Chic Boutique and Events